Designing a marketplace for local artist🫧
The Handmade Gallery
Team Members
Solo Project
Role
Wireframed Sketches on Figma
Prototyped products and created demo
Led Visual Design direction
Project Length
3 weeks
Tools Used
Figma
Photoshop
How can we address the lack of a dedicated marketplace connecting artisans with a wider audience?
Available platform
Complex
Expensive Fees
Counterfeit
Dilution
Limited
Margins
Goals
Develop an intuitive user interface.
Expand artisan reach through targeted marketing.
Foster community engagement with interactive features.
Drive sales through strategic initiatives.
Semi-structured interviews were conducted with 5 local artists through mutual friends who create a diverse range of handmade products. The interviews were conducted in person with participants.
User Research
Information Technology
The website’s information architecture is defined to ensure logical organization and easy navigation.
What is the Handmade Gallery?
The Handmade Gallery is an online gateway to a world of creativity and craftsmanship. The platform is a vibrant marketplace dedicated to supporting local artists, providing them with a digital space to showcase and sell their unique creations.
Visual Design
The visual design is inspired by the essence of craftsmanship, creativity, and the unique nature of the products being showcased. The design aims to create an immersive and visually appealing experience for users, resonating with the target audience’s love for handmade items.
